The challenge
CJS Plastering & Rendering delivers domestic and commercial plastering, internal and external rendering, spray rendering and liquid floor screeds across Wiltshire and beyond.
With enquiries arriving while the team is on site, quoting or travelling between jobs, the main risk is simple: a missed call or slow reply can become work won by another contractor.
CJS has more than 20 years' trade experience and a broad service offer, so the opportunity was to make its lead handling as professional as its finishes.
What we built
We built an AI enquiry and booking system around how plastering jobs are actually won:
- An AI call and web-enquiry assistant to respond 24/7.
- A qualification flow that captures property type, location, job type, room or area size, preferred finish, photos and timeframe.
- Automatic text and email follow-ups for enquiries that do not immediately book a site visit.
- A simple lead dashboard, giving Chris and the team a clear view of new enquiries, quote requests and follow-up status.
- Review-request automation triggered after project completion.
The system keeps the personal service while ensuring every serious enquiry gets a fast, consistent response.
Outcomes
- Every call and web enquiry acknowledged within minutes.
- Fewer lost jobs caused by missed calls while the team is on site.
- Better-qualified survey requests, with job details and photos collected before the first conversation.
- Less admin chasing leads, appointments and review requests.
- More time focused on completing high-quality plastering and rendering work.
Client perspectives
Build Intelligence understood the reality of a trade business. We cannot stop mid-job to chase every enquiry, but we also cannot afford to let good work go cold. The system gives customers a quick response while keeping our team focused on the job.
The process was straightforward, practical and designed around how CJS Plastering actually operates.